How much does Ahrefs cost?
Ahrefs costs anywhere from $99 to $999 per month if paid monthly, and $83 to $833 per month if paid yearly ($990-$9990 per year)
Improving your rank in search results starts with investing in search engine optimization (SEO). But to get the most from your SEO strategy, it’s wise to invest in tools that help you manage it — like Ahrefs.
Investing in SEO tools, though, comes at a cost. So, how much does Ahrefs cost?
On this page, we’ll dive into Ahrefs’ pricing plans so you can see what you get and how much you pay.
Keep reading to learn more!
How much does Ahrefs cost?
Ahrefs offers four plans to choose from for your business. Here’s how much each costs:
| Plan | Cost if paid monthly | Cost if paid annually | Who it’s best for |
| Lite | Starts at $99 per month | Starts at $83 per month ($990 for the year) | Small businesses and individuals |
| Standard | Starts at $199 per month | Starts at $166 per month ($1990 per year) | Freelance SEOs and marketing consultants |
| Advanced | Starts at $399 per month | Starts at $333 per month ($3990 per year) | In-house marketing teams |
| Enterprise | Starts at $999 per month | Starts at $833 per month ($9990 per year) | Ideal for agencies and enterprises |
Continue to the next section to see a breakdown of each pricing plan and what they offer.
Ahrefs pricing plans: A breakdown
Ahrefs offers four different pricing plans to ensure you only pay for what your business needs. Let’s look at what you get with each plan and compare the differences between plans:
General features
Ahrefs includes general features that help you manage your site and SEO. Most of these features are also offered by Ahrefs alternatives.
Here are the features included in Ahrefs’ Lite plan:
- SEO Dashboard: An overview of all your SEO campaigns.
- Site Explorer: Analysis of competitor backlinks and keyword rankings.
- Keywords Explorer: A keyword research tool that generates related keywords.
- SERP comparison: Comparison of rankings for the same keywords and SERP rankings for different keywords.
- Page Inspect: Tracks changes in source code and textual content.
- Competitive Analysis: Comparison of your performance to your competitors.
- Site Audit: Analyzing your website to find SEO issues.
- Rank Tracker: Monitoring your ranking on mobile and desktop search results.
The Standard plan includes everything in Lite, plus these features:
- Portfolios: Monitor the performance of a list of targets.
- Advanced Site Explorer features: Gain access to advanced features like identifying broken backlinks, analysis of site structure, and more.
- Content Explorer: Finding top-performing content to mimic their success.
- Batch Analysis: Analyze SEO metrics for up to 200 URLs.
- Position history chart: See how pages rank for a specific keyword over time.
- SERP updates: See the freshest SERP rankings for keywords.
The Advanced plan includes everything in the Lite and Standard plan, as well as:
- Looker Studio: Integration of Looker Studio.
- Web Explorer: Run searches across all pages, domains, and links.
Project and Portfolio features
Ahrefs enables you to create projects to monitor specific targets. Here’s what comes with each plan:
| Feature | Lite | Standard | Advanced | Enterprise |
| Credits | 500 | 600 | 750 | Custom |
| Projects with verified ownership | Unlimited | Unlimited | Unlimited | Unlimited |
| Projects with unverified ownership | 5 | 20 | 50 | 100 |
Historical data
Historical data is crucial for making improvements to your SEO campaigns. Here’s what you get with each plan:
| Feature | Lite | Standard | Advanced | Enterprise |
| Performance trends analysis | Included | Included | Included | Included |
| Point-in-time-comparison | 6 months | 2 years | 5 years | Unlimited |
| In-depth analysis | 6 months | 2 years | 5 years | Unlimited |
Data reporting
Analyzing your SEO data is crucial for improving your SEO campaigns. Ahrefs will generate data reports to help you understand how your SEO performs. Here are the specifics of what you get with their data reporting:
| Feature | Lite | Standard | Advanced | Enterprise |
| Max rows of data per report | 2500 | 30,000 | 75,000 | 150,000 |
| Export rows per month | 500,000 | 1.5 million | 4 million | 10 million |
Rank Tracker
One tool included in Ahrefs’ cost is Rank Tracker. This tool monitors your performance in search results and helps you keep track of your website’s ranking in search results. Here’s what you get with each package:
| Feature | Lite | Standard | Advanced | Enterprise |
| Browsing data | Unlimited | Unlimited | Unlimited | Unlimited |
| Tracked keywords | 750 | 2000 | 5000 | 10,000 |
| Update frequency | Weekly | Weekly | Weekly | Weekly |
| Daily updates | Additional $100 per month | Additional $150 per month | Additional $200 per month | Additional $250 per month |
Site Audit
Site Audit is also included in Ahrefs’ pricing plans. This feature enables you to analyze your website and identify SEO issues to improve your performance. Here’s what you get with each package:
| Feature | Lite | Standard | Advanced | Enterprise |
| Browsing data | Unlimited | Unlimited | Unlimited | Unlimited |
| Crawl credits per month | 100,000 | 500,000 | 1.5 million | 5 million |
| Maximum pages per project | 25,000 | 50,000 | 250,000 | 5 million |
Does Ahrefs’ pricing fit your budget?
After looking at Ahrefs’ pricing plans, you can determine if what they offer fits the needs and budget of your business. If you want to continue weighing your options, check out our comparison of Ubersuggest vs. Ahrefs or Ahrefs vs. Moz.
And if you want to skip the tools altogether, consider partnering with the experienced SEO experts at SEO.com! Contact us today to learn more!
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